We believe in good juju, hospitality, and that a weekend at the beach can solve most of your problems.
Meet Ali
Good Juju is rooted in the vision for what short-term rentals should feel like - intentional, beautiful, and effortless. Ali is the founder and hands-on operator behind the brand, bringing together design, hospitality, and strategy to create homes that consistently perform.
Ali is deeply involved in every detail from the way a space feels when a guest walks in, to how smoothly everything runs behind the scenes.
The vision is simple: elevate everyday stays into something memorable, while giving homeowners a truly hands-off, high-performing investment.
Meet Phil
Phil brings the practical backbone to Good Juju. With a natural handyman instinct and a deep understanding of how things work, he ensures our property is cared for with precision and reliability.
When he’s not improving homes or solving problems behind the scenes, you’ll usually find him at the beach with our kids and dogs where he draws the calm, effortless energy that defines the Good Juju experience.
Meet our Family
Good Juju is more than a brand - it’s our home, our vision, and a reflection of the life we love living.
The name comes from our son, Jude, who is at the heart of everything we do. Inspired by him, we built Good Juju around the idea of creating spaces that feel joyful, intentional, and full of good energy. We welcomed his little brother, Nico into our family in 2025, perhaps Good Nico beach house is on the horizon?
And of course, no introduction would be complete without our two golden retrievers, Madi + Winnie. Our properties are truly dog friendly, our dogs love to join us at the beach!